Famous wristwatch making company Rado was founded in 1917. Originally its name was Schulp & Co because it was founde. From the beginning they did not produced watches, they produced watch movements and supplied them to other companies. The company is now in its 90 year. It has grown to 300 employees in Biel, Switzerland.
However , not much is known about the company before 1957, when they started to release wrist watches under brand Rado. Some years later Rado released DiaStar , timepiece famous for its scratchability. DiaStar made Rado extremely popular. And even nowadays Rado produces a collection which carries DiaStar brand.
Rado is very popular for its non standart approach in producing watches. These may be shapes or materials that are not used by other wristwatch producing companies.
Another popular model produced later by Rado is V10K. This particular model won lots of awards is 2002 and 2005 for its toughness. They are considered to be “Hardest watches in the world”.
In 1983, Rado joined the SMH Group, from then known as The Swatch Group.
All other famous wristmaking companies use materials like gold,steel or brass, Rado uses such materials as: hardmetal, saphyre and ceramics along with diamonds. Despite the materials involved in watches creation , Rado watches will always carry a harmony between design and quality.
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